Lifecycle Marketing in a First-Party World

Watch On-Demand


Magith Noohukhan
Customer Engagement Evangelist
Jackie Rivera
Strategist, CRM and Email

In this new era of privacy, marketers may find it more challenging to drive conversions. But, did you know there’s a solution that can increase customer loyalty?

Register for the webinar to hear experts from Braze and Tinuiti share how to build a first-party data structure, so you can leverage better customer profiles to drive stronger business outcomes.

Attend and learn how to:

  • Create websites and emails that encourage users to take specific actions to build your first-party data
  • Leverage customer profiles for better personalization and targeting
  • Utilize customer data in your lifecycle marketing strategy to increase customer loyalty
  • Use winning tactics to bolster your customer data infrastructure and drive conversions


Today’s top global brands are sending tens of billions of messages per month to over 5.5+ billion monthly active users (MAU) with Braze.