Fireside Chat: Subscribers to Supporters: Driving Customer Lifetime Value for Brands
Subscribers to Supporters: Driving Customer Lifetime Value for Brands
Subscriptions have been on the rise the past 2 years, and customers are taking advantage of the convenience. However, with the number of brands offering subscriptions, customers need to pick and choose, and therefore building loyalty is of ever-increasing importance.
In this fireside chat, Anupama Bharathula from Soundcloud and Emily Moschet from Braze discuss how subscription brands can drive continued lifetime customer value and growth through customer engagement & retention strategies, in addition to leveraging impactful data to match customer behaviors and creating community.
Today’s top global brands are sending tens of billions of messages per month to over 3 billion monthly active users (MAU) with Braze.