VIDEO|January 29, 2021
Braze President and Chief Customer Officer Myles Kleeger and Forrester’s Dipanjan Chatterjee introduce a new, powerful way of evaluating customer/brand relationships—the Braze Brand Humanity Index (BHI). Developed by Forrester and Braze, this index leverages insights from the human behavioral sciences to provide marketing, growth, and engagement teams with the ability to determine whether their customer engagement efforts are connecting with customers on an emotional, human level.
Discover how Wendy's, in partnership with Braze and VML, transformed customer engagement in just 56 days by migrating to the Braze platform. Hear from key representatives as they discuss the challenges faced, strategic approaches taken, and impressive results achieved, showcasing how the Braze innovative solutions empower brands to connect with their customers and drive measurable business growth.
Learn how Amazon Web Services and the Braze customer engagement platform can having a transformative impact on user engagement, marketing efficiency, and our AI-driven future in this exclusive conversation with Tim Barnes, General Manager, AWS for Marketing and Advertising, and Matt McRoberts, SVP, Alliances, Braze.
Discover how Tiket.com uses Braze to drive personalised experience for their customers, and learn why Tiket.com has chosen Braze as their trusted partner for their current growth and beyond.