What Makes a Brand Human?

Braze President and Chief Customer Officer Myles Kleeger and Forrester’s Dipanjan Chatterjee introduce a new, powerful way of evaluating customer/brand relationships—the Braze Brand Humanity Index (BHI). Developed by Forrester and Braze, this index leverages insights from the human behavioral sciences to provide marketing, growth, and engagement teams with the ability to determine whether their customer engagement efforts are connecting with customers on an emotional, human level.