First Impressions: Why Your Brand Needs a Cross-Channel Onboarding Strategy
As digital business evolves and brands learn to develop closer relationships with their customers, onboarding has become a natural—and critical—part of the customer journey. No matter how fine-tuned your service is, the period of getting to know your brand can be make or break for your customers. A personalized, cross-channel onboarding experience is an important tool in earning their engagement early on in the relationship.
In this onboarding guide you’ll learn:
- The 6 milestones necessary in the onboarding process
- How to know which channels should be used for the optimal customer experience
- Which combinations of channels can increase engagement by over 800%
- Ways to ensure GDPR compliance throughout the process
Today’s top global brands are sending tens of billions of messages per month to over 3 billion monthly active users (MAU) with Braze.