Why and How KFC UK & Ireland Migrated to Braze

In 2020, KFC UKI started orienting around mobile and their loyalty program on the KFC App. They needed a new solution to help them create a more holistic, personalized experience that connected in-restaurant activity to the mobile app. In short, KFC UKI needed a mobile-first solution and an aligned vision of the future customer experience.

In this case study about KFC UKI’s migration to Braze, uncover:

• Challenges KFC UKI experienced before Braze, and how early wins with Braze solved those challenges
• The timeline and key milestones of their migration
• The results of one of KFC UKI’s first cross-channel campaigns with Braze

In addition to migrating from a legacy marketing cloud to Braze, KFC UKI was building out their CDP plans and launching a new and homegrown Click-and-Collect solution. With Braze, they were able to plug directly into these solutions as they migrated to our best-of-breed platform at the same time.