The Power Behind the Message: The Nuts and Bolts of Effective Personalization

All right. Personalization is important, and the future of the world—okay, maybe just your company—depends on your brand doing it, and doing it right. Great. How exactly does one go about doing that, exactly? Well, this exclusive guide can help get you up to speed, with an exclusive look at:

  • Four key tools and strategies you need to personalize messages effectively
  • The six major types of personalization (and when to use them)
  • Real life examples of impactful personalized messages that moved the needle
  • And more!


Today’s top global brands are sending tens of billions of messages per month to over 5.5+ billion monthly active users (MAU) with Braze.