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Building Business Resilience: Realizing Marketing's Biggest Opportunities in Unpredictable Times

Building Business Resilience: Realizing Marketing's Biggest Opportunities in Unpredictable Times
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Customer engagement—which encompasses the activities companies use to build and strengthen direct relationships with their users—can lower overall acquisition costs and boost value by driving and retaining revenue from the most loyal consumers. But how can brands safeguard their customer engagement efforts in the face of cutbacks in consumer spending? It starts with leaning into resilience.

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