Building Business Resilience: Realizing Marketing's Biggest Opportunities in Unpredictable Times
Customer engagement—which encompasses the activities companies use to build and strengthen direct relationships with their users—can lower overall acquisition costs and boost value by driving and retaining revenue from the most loyal consumers. But how can brands safeguard their customer engagement efforts in the face of cutbacks in consumer spending? It starts with leaning into resilience.
In this exclusive Braze review, we uncover:
How to leverage data to more effectively activate, engage, and retain customers
The way to boost the value of every marketing dollar you spend
How integrating a scalable, flexible customer engagement platform can help your brand gain a competitive edge and ensure future growth
Today’s top global brands are sending tens of billions of messages per month to over 3 billion monthly active users (MAU) with Braze.