The Braze Innovation and Strategy Roundup

From wearables to OTT messaging platform, from web push notifications to the rise of interactive email, today’s brands are operating in an ever-changing landscape where both data-driven marketing strategies and smart adoption of key technologies are essential to their long-term survival.

But while these new tools and tactics increasingly become the bare minimum, many brands still struggle to use them effectively. To embrace true innovation, brands need more than the latest tech; they need the latest strategies, as well as a culture of iteration to help them get ahead and stay there. It’s that technology-and-teamwork combination that’s the key to sustainable success.

Get up to speed on the latest and greatest approaches to data, technology, and teams with our exclusive look at innovation and strategy, including:

• An exploration of what “data-driven marketing” really means and how to assess your brand’s strategy
• A deep dive into provisional push, a key new messaging tool that many marketers are missing out on
• An overview of Most Engaged Channel, the latest optimization tool from the Braze platform’s Intelligence Suite
• And more!