4 Personalization Strategies for eCommerce Success

After the COVID-19 pandemic hit, retail, eCommerce and CPG brands have been forced to digitally accelerate in record time due to store closures and consumers sheltering in place. Even as brick and mortar businesses reopen their doors, more customers than ever are choosing online-only experiences. In the wake of this digital transformation, the most successful brands are those that have responded by creating unique, personalized customer experiences.

Download this guide from Twilio, Braze and Slalom to take a deep dive into four personalization strategies that brands have successfully employed.

Download now to learn how to:

  • Boost conversion rates with cross-channel messaging campaigns
  • Build a loyalty program for high-value customers
  • Increase conversion with cross-channel personalized push notifications
  • Re-engage cart abandoners with personalized email campaigns


Today’s top global brands are sending tens of billions of messages per month to over 5.5+ billion monthly active users (MAU) with Braze.