Modern Customer Retention: What You Need to Know

Growth can only fuel a company for so long, but retention is essential for a brand to thrive. Research has found that brands who keep just 5% more customers see up to a 95% increase in profits. That means customer retention isn’t just a key priority, it’s one of the most impactful things your brand can do to ensure long-term success.

Want to master retention? Let’s explore the basics and learn how marketers can measure and drive retention for long-term success. Download our handy guide for a quick crash course on all things retention.

In this guide, you'll learn:

  • The basics of retention and how to measure it

  • 7 key retention strategies that work

  • How to predict and troubleshoot churn

  • Strategies leading brands like Showmax and Getaway use to improve retention

“Most companies are sustained by following a longstanding principle known as the 80/20 rule, in which about 20% of customers (usually the most loyal ones), generate about 80% of business.”

Strategies to Drive Higher Retention Rates


Today’s top global brands are sending tens of billions of messages per month to over 5.5+ billion monthly active users (MAU) with Braze.