Fireside Chat: Subscribers to Supporters: Driving Customer Lifetime Value for Brands
Subscriptions have been on the rise the past 2 years, and customers are taking advantage of the convenience. However, with the number of brands offering subscriptions, customers need to pick and choose, and therefore building loyalty is of ever-increasing importance.
In this fireside chat, Anupama Bharathula from Soundcloud and Emily Moschet from Braze discuss how subscription brands can drive continued lifetime customer value and growth through customer engagement & retention strategies, in addition to leveraging impactful data to match customer behaviors and creating community.
Today’s top global brands are sending tens of billions of messages per month to over 2.1 billion monthly active users (MAU) with Braze.