Web Messaging: Beyond-the-App Engagement

Finally, a way to speak directly to your web visitors. Over the last two years, web messaging has gone from intriguing concept to living, breathing reality—propelled by growing support for both web push notifications and in-browser messages.

These new tools take the direct messaging channels brands are already using to engage app users and make it possible to do the same with people who engage on the desktop and mobile web. But there’s no one right way to do it—make sure you’re up to speed on what’s possible with web messaging, and how to make the most of it.

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