Exploring Today’s Vertical Engagement Stack
Today’s brands are living in an in-the-moment, technology-driven, mobile-first world—and so are their customers. To break out of old habits and transform the way you’re speaking to your customers, you need to take a hard look at the technologies supporting your customer engagement efforts.
One key ingredient you may not be leveraging? A vertical engagement stack built on real-time, streaming data. To help you better understand what a vertical stack makes possible and how to leverage it effectively, we’ve put together a seven-part content series exploring all the ins-and-outs, including:
- How channel silos are impeding many brand’s marketing efforts
- The downsides of disconnected layers within your martech stack
- The business benefits of leveraging a cross-channel customer engagement platform
- The role of streaming data in supporting cohesive brand experiences
- And more!
Today’s top global brands are sending tens of billions of messages per month to over 2.1 billion monthly active users (MAU) with Braze.