First Impressions: Why Your Brand Needs a Cross-Channel Onboarding Strategy
As digital business evolves and brands learn to develop closer relationships with their customers, onboarding has become a natural—and critical—part of the customer journey. No matter how fine-tuned your service is, the period of getting to know your brand can be make or break for your customers. A personalized, cross-channel onboarding experience is an important tool in earning their engagement early on in the relationship.
In this onboarding guide you’ll learn:
- The 6 milestones necessary in the onboarding process
- How to know which channels should be used for the optimal customer experience
- Which combinations of channels can increase engagement by over 800%
- Ways to ensure GDPR compliance throughout the process
Today’s top global brands are sending tens of billions of messages per month to over 2.1 billion monthly active users (MAU) with Braze.