Insights


Mobile Year in Review: 14 Eye-Opening Mobile Stats from 2015 [Infographic]

Team Braze By Team Braze Dec 17 2015

Time flies, doesn’t it?

The end of the year is time for reflection, and alongside our new brand redesign at Appboy, we’re excited by the marked shift in consumer behavior from web to mobile in the past year. The way in which consumers are interacting with their mobile devices is changing rapidly, and marketers should use the data in the infographic below to keep ahead of the curve. Here’s how drastically mobile usage has changed:

Mobile devices have clearly become essential to our everyday lives, and the stats become even more interesting when we dive into how we’re using them: trends in app downloads and app engagement.

Check out the most interesting mobile stats from 2015 in the infographic and keep this data in mind as you plan your mobile marketing efforts for 2016.

2015 Mobile Year In Review By Appboy

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