What Emojis REALLY Mean to a Mobile Marketer [Infographic]

Published on July 15, 2016/Last edited on July 15, 2016/2 min read

A bright yellow background with the text "What Emojis Really Mean (To a Mobile Marketer)" and two laughing emojis.

AUTHOR

The image features the word "braze" in a stylized white font on a black circular background.

Team Braze

Like many people who live their lives on the internet, I’m quite excited for World Emoji Day this weekend. What is World Emoji Day, you may ask? It is a global celebration of everything emoji, founded by Jeremy Burge (of Emojipedia fame) back in 2014.

Why July 17? Well, you have one guess. 📅

To celebrate, my colleagues and I at Appboy are giving you this gorgeous poster (click here for the PDF!) that you can print, stick up on your wall, and look at whenever you need a smile.

The life of a mobile marketer can be full of ups⬆ and downs⬇, some days you’re 😎 and some days you’re 😰 . But there’s nothing quite like that feeling of 💪 when you know you’ve made a real connection with your customers.

P.S. We have a brand new report that breaks down how many marketers are using emojis, and how effective they really are! We also conducted a survey to find out what customers actually feel about emojis, and the results may surprise you.

An infographic illustrating various emojis and their meanings related to mobile marketing. Each section humorously describes scenarios marketers encounter, such as testing campaigns and preparing for holidays.

Infographic about the rising popularity of emojis in marketing, highlighting statistics and tips for effective usage. Key points include aligning with audience language, being aware of hidden meanings, and softening tone with emojis.

Copy & paste to share this poster on your siteLearn more at appboy.com/emoji<a href=’ https://blog.appboy.com/emojis-really-mean-mobile-marketer/.’><img src=’https://i2.wp.com/blog.appboy.com/wp-content/uploads/2016/07/AB16_WrldEmojiDay_mailer_final.jpg’ alt=’What Emojis Really Mean to a Mobile Marketer (An InfoPoster)’ width=’1275px’ border=’0′ /></a>

Share on social media

Twitter || Facebook || Pinterest || LinkedInWant more emoji goodness? Check out our guide to emoji marketing and our Winter 2016 Emoji Marketing Report. Steal some ideas from other brands like Disney, NASCAR and VH1, and start seeing real results with this tremendously fun new medium.

Till next time, 💁.