Even though the entire world is streaming more media than ever, there’s still time to fill as we all adapt to the new normal. Beyond rewatching The Office, consumers are turning to personal development, spending their extra hours learning a new language, taking virtual classes, or playing games to improve brain function. As a result, the education industry has a renewed user base eager for brands to help them decide how to use their time and energy wisely.
To get a clear picture of the effect of COVID-19 on education apps, Braze looked at three key areas: retention and acquisition, monthly active users (MAU) and sessions, and messaging. Here’s what we found:
However, during this time, education companies have to be careful with how they interact with customers. One of our customers, Busuu, a leader in the education space, provides a good example of how to do this when launching their Keep Kids Learning initiative:
As consumer patterns change, brands need to evolve right there with them. We’ve all seen dozens of out-of-touch emails with nothing to say or updates from companies you haven’t interacted with since 2011. Don’t be that guy. To learn more about the new best practices and who is getting it right, check out what Braze CMO Sara Spivey had to say about messaging in the time of COVID-19.
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