Braze is Named a Leader for Cross-Channel Marketing Hubs
When it comes to customer engagement, we’re living in an increasingly connected—but also noisy and sometimes overwhelming—world. There’s no one messaging channel that can speak effectively to every consumer, and the sheer number of devices, digital platforms, and channels that can serve as customer touchpoints can lead to complexity and even confusion for brands that don’t have the technology and vision they need to keep everything straight.
Done right, the kind of coordinated, responsive cross-channel messaging that this explosion of channels makes possible can be incredibly powerful, supporting stronger engagement, monetization, and retention outcomes. Here at Braze, that’s something we’re passionate about, and something we help brands of all sizes—from household names like Canva and The Guardian to small and mid-sized businesses, startups, and many others—accomplish successfully.
The Braze customer engagement platform has always been natively cross-channel, but also channel agnostic; we want our customers to leverage the combination of channels that speak to their specific customers, not leverage channels just because they happened to exist. That’s why it’s such an honor to be named a Leader in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023.
As part of the selection process for this Wave, Forester evaluated 15 different cross-channel campaign management solutions across 26 criteria. Braze received the highest possible scores in eight criteria:
Content, Offers, and Promotions
Supporting Products and Services
Each year, more brands trust Braze to engage with their customers, and we believe this report demonstrates the leading role Braze plays in the space. But the designation of Braze as a Leader in this evaluation wouldn’t have been possible without the feedback, support, and innovative ideas that come from our customers, our partners, and all the Braze employees around the world who work tirelessly to help brands reach their customers effectively across channels in relevant, personalized, and human ways.
In The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023, Forrester notes that “Braze lives up to its ‘Start Anywhere, Go Everywhere’ product vision via innovative products and expert services to help its clients build human connections with their customers, regardless of size or technical competence. Its superior innovation roadmap reflects these concepts by balancing investments across ease of use, platform depth, and workflow flexibility.” The report goes on to say, “Braze suits organizations looking for a flexible and marketer-friendly CCMH [cross-channel marketing hub] solution to refresh their digital experience strategy,” and notes that a customer reference had said: “Braze has been an excellent strategic partner by proactively helping us brainstorm ways to use its solution with innovation and ease."