AI technology with a proven track record

Spark Creativity With Generative AI

Create engaging cross-channel customer experiences while spending less time on routine copywriting tasks, content refinement, and image creation.

  • Save more time: Spend less time on routine tasks and focus more on driving brand strategy with Sage AI by Braze Copywriting Assistant and AI Content QA.

  • Minimize bottlenecks: Reduce your dependencies on overworked or resource-constrained creative teams by creating your own message-ready graphics quickly with the DALL-E Image Generator.

  • Introduce new programs: Automate your always-on campaigns, freeing up time for the creative campaigns you’ve been dreaming of.

Take Personalization to the Next Level

Make every experience feel personal with intelligent tools that automatically tailor content, recommendations, and messaging journeys to each individual customer.

  • Drive next best actions: Use Predictive Events to identify, target, and engage with customers based on their likelihood to purchase, churn, or perform any other custom action.

  • Build customer loyalty: Automatically decide when and where to send messages based on each customer's likelihood to engage.

  • Increase revenue: Leverage AI Recommendations* to promote products and content personalized to each customer, and deliver the campaign variant most likely to drive a conversion and sell more.

*Currently in the beta stage of development

Achieve Better Results

Automatically test and optimize any message, campaign, or customer journey in just a few clicks.

  • Increase campaign confidence: Use Sage AI by Braze to optimize for the campaign variant driving the highest overall conversion rate or personalize optimization for each customer’s unique attributes and behaviors.

  • Drive more conversions: Apply ML-powered experimentation and automation every step of the journey. Optimize the content, timing, channel, or anything else that will drive your customers to perform the next best action.

  • Reduce complexity with automated, accessible, and no-code optimization features directly integrated into your campaigns and customer journeys.

With Sage AI by Braze, our vision is to help marketers rapidly generate business value, provide new opportunities to deliver amazing experiences, and ensure that they get the best results from their engagement strategy.

The Sage AI by Braze Difference:

Comprehensive Data Flows

Cross-channel interactions power extensive first-party inputs into AI decisioning while unlocking optimization and personalization across all Braze channels.

Real-Time Execution

Sage AI by Braze can make better, faster decisions due to real-time processing of customer behavior, preference, and attribute data.

Flexible Experimentation

Easily accessible A/B testing tools open up more opportunities for AI optimization and personalization at every step of the customer journey.

Sage AI by Braze Case Studies

  • How Majid Al Futtaim’s SHARE Rewards Programme Did Even More With Their Direct Communications

    How Majid Al Futtaim’s SHARE Rewards Programme Did Even More With Their Direct Communications

  • NZME’s OneRoof Boosts Email Engagement by 23% With Braze Intelligent Timing

    NZME’s OneRoof Boosts Email Engagement by 23% With Braze Intelligent Timing

  • With Predictive Insights on Likely Buyers, 8fit Improves Conversions and Customer Engagement

    With Predictive Insights on Likely Buyers, 8fit Improves Conversions and Customer Engagement

"We're very excited about the potential for these tools to enable even small marketing teams to wield an immersive creative vision, as well as provide them with the advantage of our sophisticated and differentiated testing capabilities."


Bill Magnuson

CEO and Cofounder at Braze

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  • How to Enhance Your Marketing With the Braze AI Image Generator

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  • Unlock Creative Potential With the Braze AI Copywriting Assistant

    Unlock Creative Potential With the Braze AI Copywriting Assistant