OTT, which stands for “Over-The-Top”, refers to a group of technologies that layer on top of proprietary information delivery systems. That layering is what makes OTT technologies unique. Brands can use these new services to expand the number of ways they can engage with consumers. Learn more: https://www.braze.com/perspectives/article/ott-business-messaging-101
Recent Articles
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Crawl, Walk, Run: Adding In-Browser Messages To Your Cross-Channel Strategy
In-browser messages are an important part of any web messaging strategy. For the best results, run A/B tests, use personalization and segmentation, and incorporate in-browser messaging as part of a larger cross-channel strategy.
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Mastering Location-Based Marketing in a Fast-Changing World
With the right permissions, you can gain key context regarding app users when they’re out and about, making it possible to send them targeted emails, push notifications, texts, and ads. Known as location-based marketing, it’s an effective way to provide more meaningful, personalized experiences.
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Identify Red Flags Before It’s Too Late: Introducing Braze Predictive Churn
Every brand wants their customers to remain customers. With Predictive Churn, Braze customers can leverage Machine Learning to identify individuals who are at risk of abandoning their app or website. Let's dive in.
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What’s Rate Limiting, Anyway?
No one likes receiving a message about an amazing deal, exclusive offer, or popular campaign only to find the website or app won't load. That's why rate limiting is the secret weapon of smart customer engagement teams.