OTT, which stands for “Over-The-Top”, refers to a group of technologies that layer on top of proprietary information delivery systems. That layering is what makes OTT technologies unique. Brands can use these new services to expand the number of ways they can engage with consumers. Learn more: https://www.braze.com/perspectives/article/ott-business-messaging-101
PureGym offers low-cost and flexible memberships across nearly 300 gyms in the United Kingdom. Like many gym businesses, PureGym wanted to reduce member churn while also encouraging former gym members to re-join and get fit. To connect with former members using the right messages at the right time, PureGym partnered with ConsultMyApp to leverage Braze to optimize and personalize a cross-channel campaign, increasing email open rates by 69% and boosting conversions by 206%.
At Braze, we know how important it is for marketing, growth, and engagement teams to stay up to speed with the key tools and tactics of modern customer engagement. For that reason, Braze has rolled out a series of targeted resources over the past five years designed to help individuals get (and stay) up to speed.
In the second part of this series, we’re sitting down with members of the Braze team to discuss their first summer jobs and how their experiences and lessons learned then still serve them today. This week we spoke with Yasmin Dick, Customer Success Manager (CSM), Tola Lakavivat, Director, Financial Planning & Analysis (FP&A), and Zach McCormick, Manager, Engineering. Let’s get into it!
With many consumers still in lockdown and many more hesitant to return to the in-person shopping situations that once defined the business landscape, brands are facing an urgent need to evaluate new ways to implement digitally-enabled communication, engagement, and ecommerce solutions. Check out what Steven Moy, Global CEO of Barbarian, has to say on the subject.