Modern customer engagement is built on data. The key to making the most of data in your customer engagement efforts? Embracing effective data management and ensuring you have the mindset, tools, and strategy you need to make true data agility a reality throughout your brand’s technology ecosystem.
Recent Articles
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End of an Era: What Changes to Apple’s IDFA Mean for Marketing
At WWDC, Apple announced a major change in the way that brands gain access to their users’ IDFAs, potentially complicating existing marketing campaigns dependent on this key identifier. Learn what this means for your marketing program with our exclusive overview.
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Push and Beyond: How Building a Cross-Channel Strategy Builds True Engagement
With their differing methodologies, strengths, and weaknesses, “push” and “pull” messaging might seem to be incompatible art forms. Research indicates, however, that they can play a complementary role in boosting customer engagement. What’s more, mastering the interplay between them can be key to true messaging mastery.
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Braze Named to Forbes Cloud 100 for Third Consecutive Year
Braze is excited to announce that it has been named to the Forbes Cloud 100 for 2020! We feel incredibly proud of Forbes’ ongoing recognition of Braze as a leader in the cloud space. Thank you to every Braze employee who made it possible for us to receive this honor for the third year in a row.
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How Braze Makes Black Friday Messaging Campaigns Possible at Scale
The period from Black Friday to Cyber Monday is a key annual moment for retailers, and for marketing teams looking to reach consumers with critical messaging. Doing so successfully requires a platform with stability, speed, and reliability. Here’s how Braze makes effective Black Friday messaging possible.