Modern customer engagement is built on data. The key to making the most of data in your customer engagement efforts? Embracing effective data management and ensuring you have the mindset, tools, and strategy you need to make true data agility a reality throughout your brand’s technology ecosystem.
Recent Articles
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What Rich Push Makes Possible for Retailers
Since they first appeared on the scene, push notifications have undergone an evolution in functionality. Now, with the ability to deliver multimedia, interactive messaging, it’s a vital part of any brand’s cross-channel marketing arsenal. Here’s how it can power up the retail outreach experience.
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What Are Exception Events, Anyway?
When marketing automation solutions trigger campaigns that are no longer relevant, such as shopping cart reminders to customers right after they complete a checkout, there's a tool that can help—exception events.
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How Cross-Channel Messaging Can Drive Higher User Engagement
Distinguishing your brand from the rest of today’s cluttered marketing landscape is becoming increasingly difficult. Let's take a look at how several successful brands used cross-channel messaging to drive successful marketing outcomes.
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Crawl, Walk, Run: Adding Content Cards To Your Cross-Channel Strategy
Every marketing channel offers its own unique advantages for increasing customer engagement. Here's how Braze Content Cards can be used to support onboarding, promotions, and more—and seamlessly improve your brand's app or website user experience.