Modern customer engagement is built on data. The key to making the most of data in your customer engagement efforts? Embracing effective data management and ensuring you have the mindset, tools, and strategy you need to make true data agility a reality throughout your brand’s technology ecosystem.
Recent Articles
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How Pomelo Fashion Used Braze to Increase App Sessions and Conversions
By leveraging Braze to run a personalized push campaign, Bangkok-based ecommerce brand, Pomelo Fashion, was able to achieve an 66% increase in conversion rate, and a 126% increase in sessions.
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Your Legacy Marketing Cloud is Killing Your Marketing (Here’s What You Can Do About It)
Too many brands are reliant on those self-same legacy platforms and the dated technology they're built on. These solutions are failing brands and holding customer experiences back in four key ways. Read on for more.
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Braze Earns Prestigious Customer Service Award for the Second Year in a Row
At Braze, we’re fortunate to have some of the best brands in the world using our product to power brilliant experiences for their users. Those brands (and their users) deserve our best every single day—that's why we're proud to announce we've earned the NorthFace ScoreBoard (NFSB) Award for the second year in a row.
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How Braze Makes Valuable, Memorable Push Campaigns Possible
The Braze platform makes it possible to use a powerful, mobile-first messaging channel—push notifications—to speak directly and effectively to your users in new, memorable ways. So, let’s dig into three ways you can use Braze to drive push campaigns that will make a difference for your marketing.