When a company adjusts the messaging they send to their customers depending on the current physical location of each recipient, that’s location-based personalization. This kind of personalization makes it possible to reach the members of your audience who live in a particular place or region (or range of places or regions, for that matter) without bothering the rest of your customers with messages that aren’t relevant to them.
sweetgreen serves up fast, healthy grain bowls and salads made from scratch at 100 locations across the country. When the restaurant chain launched its app, it wanted to entice customers to order food through the app instead of outside delivery services. sweetgreen partnered with Braze to launch a promo code campaign, sending discount codes to customers via SMS. The campaign attracted 10k+ new SMS subscribers and shortened the time frame needed to launch new campaigns.