We’re living in a new world when it comes to access to nuanced customer data—if you’re gathering it, you should be using it. But if you use it in ways that aren’t relevant and don’t add value for your audience, you’re not going to see the positive impact that personalization can bring to your customer relationships and your bottom line.
Recent Articles
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Pulling Back the Curtain: How Solutions Partners Can Support Brilliant Customer Engagement
Solutions partners can help support your customer engagement by offering technical and marketing expertise, knowledge of leading MarTech systems, and both the strategic thinking and hands-on skills needed to put together the best stack for your company's and customers' needs.
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Beyond Double-Digit Days: Sophisticated Customer Engagement Pays Off All Year Long
The 2020 shopping festival season can provide inspiration for all, not just retailers. Leverage Braze customer insights and expert advice from the Singles Day Marketing Guide to help shape 2021 customer engagement strategies now.
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Birchbox Boosts Conversions 25% With New Email Segmentation Strategy
Subscription service Birchbox had beauty on lock, but its email marketing strategy’s one-size-fits-all approach needed an update. With help from Braze Alloys solutions partner Notable Growth and a focus on audience segmentation, the brand made its messaging runway-ready.
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Channel Surfing: What Waves Did Brands Catch in 2020?
At Braze, messaging channels are at the core of what we do, so we’ve got an inside look at a wide array of different channels and how their usage, impact, and more shifted and changed over the course of this uniquely disruptive year.