We’re living in a new world when it comes to access to nuanced customer data—if you’re gathering it, you should be using it. But if you use it in ways that aren’t relevant and don’t add value for your audience, you’re not going to see the positive impact that personalization can bring to your customer relationships and your bottom line.
Recent Articles
feature
4 Ways to Prioritize Customers When Using Product Analytics
In order to build a great customer experience, you need to know how your customers interact with your products and brand. Check out what John Hurley, Product Marketing Director at Amplitude, has to say on the subject.
building braze
How Braze Tests Product Design at Scale with Maze
Here at Braze, usability is key. An important element of that is testing. It allows our product teams to test and validate the Braze product and its design, while also identifying potential flows, surfacing unbiased feedback, and uncovering new insights. Given that, let’s take a look at how our product team made use of Maze, a user testing platform.
feature
Collision 2020: Charting a New Path Forward in a Fast-Changing World
This year’s Collision Conference, which took place virtually from June 23–25, featured more than 32,000 attendees from 140+ countries, including VCs, researchers, athletes, musicians, founders, and titans of industry, all of them exploring the role of technology in a changing world. Here are some key themes from those conversations.
feature
Master Mobile Marketing in a Connected World, the GetYourGuide Way
With 2.3 billion people engaging with brands from their mobile devices, it should be pretty easy turn a few of them into customers, right? Not necessarily. Braze Evangelist Magith Noohukhan hosted a digital masterclass at OMR Festival in Hamburg, Germany, one of the world’s largest digital marketing and tech events. He spoke to Krzysztof Szymanski, Head of CRM at GetYourGuide, to find out what we should be doing to attract and retain the right attention—even when faced with a global pandemic.