We’re living in a new world when it comes to access to nuanced customer data—if you’re gathering it, you should be using it. But if you use it in ways that aren’t relevant and don’t add value for your audience, you’re not going to see the positive impact that personalization can bring to your customer relationships and your bottom line.
Recent Articles
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The Pandemic Effect: How COVID-19 Is Reshaping Retail in APAC
If brands want to drive purchases in the region, they’ll need to refocus their retail marketing strategies based on these trends. Here are a few key shopping trends we found among APAC consumers, along with the strategies that will help brands tackle a challenging holiday season.
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What Are Active Customer Campaigns, Anyway?
While any campaign that’s being targeted to your active customer base could be considered to be an active customer campaign, in a true active customer campaign the purpose of the outreach is to deepen the recipient’s relationship with your brand. Let's take a look.
case studies
sweetgreen Adds 10K New SMS Subscribers With Braze-Powered Promo Code Campaign
sweetgreen serves up fast, healthy grain bowls and salads made from scratch at 100 locations across the country. When the restaurant chain launched its app, it wanted to entice customers to order food through the app instead of outside delivery services. sweetgreen partnered with Braze to launch a promo code campaign, sending discount codes to customers via SMS. The campaign attracted 10k+ new SMS subscribers and shortened the time frame needed to launch new campaigns.
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What Are App Clips (and App Slices), Anyway?
Google, Apple, Facebook, Amazon, and other tech giants are already starting to pivot to smaller interactions that open up new and exciting avenues for delivering your brand’s message. Let's take a look at how to utilize app clips and app slices.