Succeeding in the on-demand space takes nerve—and a mastery of a unique dual-marketplace system, where communicating with the people fulfilling orders is just as key to the customer experience as the messages you send to users. Brands outside this space can learn a lot about what it takes to effectively manage supply and demand in today’s fast-moving, mobile-first world. Be inspired, not disrupted.
Here at Braze, usability is key. An important element of that is testing. It allows our product teams to test and validate the Braze product and its design, while also identifying potential flows, surfacing unbiased feedback, and uncovering new insights. Given that, let’s take a look at how our product team made use of Maze, a user testing platform.
This year’s Collision Conference, which took place virtually from June 23–25, featured more than 32,000 attendees from 140+ countries, including VCs, researchers, athletes, musicians, founders, and titans of industry, all of them exploring the role of technology in a changing world. Here are some key themes from those conversations.