Succeeding in the on-demand space takes nerve—and a mastery of a unique dual-marketplace system, where communicating with the people fulfilling orders is just as key to the customer experience as the messages you send to users. Brands outside this space can learn a lot about what it takes to effectively manage supply and demand in today’s fast-moving, mobile-first world. Be inspired, not disrupted.
Berlin-based Kolibri Games achieved success with mobile titles such as Idle Miner Tycoon, Idle Factory Tycoon, Idle Restaurant Tycoon and others, but wanted to roll out new features that could increase revenue without upsetting the apple cart. With Braze and Looker, they built a segment-driven testing approach that demonstrated the value of testing.