Succeeding in the on-demand space takes nerve—and a mastery of a unique dual-marketplace system, where communicating with the people fulfilling orders is just as key to the customer experience as the messages you send to users. Brands outside this space can learn a lot about what it takes to effectively manage supply and demand in today’s fast-moving, mobile-first world. Be inspired, not disrupted.
It may be a challenge for brands in highly-regulated spaces, but meeting customer expectations is both possible and essential. To get there, marketers need to ensure that they strike the right balance between data privacy/security and innovation. Let’s dig into what that journey looks like and how financial services brands can make it as smooth and secure as possible.