"Having the best product or service isn’t enough anymore—today’s consumers expect brands to have a compelling story and point-of-view on the world, not just something they’re looking to sell. Explore the art of storytelling and how it can amplify your brand’s customer engagement efforts in this exclusive interactive session led by Lea Thau, the Peabody-winning creator of the Strangers Podcast "
Payomatic, New York's largest provider of check cashing and financial services, is adding digital capabilities to transform its traditional brick-and-mortar business. To increase mobile app adoption, engagement, and customer lifetime value, Payomatic is using Braze to deliver personalized messages at key moments during the customer journey.
With their differing methodologies, strengths, and weaknesses, “push” and “pull” messaging might seem to be incompatible art forms. Research indicates, however, that they can play a complementary role in boosting customer engagement. What’s more, mastering the interplay between them can be key to true messaging mastery.