Braze President and Chief Customer Officer Myles Kleeger and Forrester’s Dipanjan Chatterjee introduce a new, powerful way of evaluating customer/brand relationships—the Braze Brand Humanity Index (BHI). Developed by Forrester and Braze, this index leverages insights from the human behavioral sciences to provide marketing, growth, and engagement teams with the ability to determine whether their customer engagement efforts are connecting with customers on an emotional, human level.
At the center of this privacy push is a discussion of “first-party data” versus “third-party data.” These are terms that get thrown around a lot in marketing circles, but what exactly is first-party data? How does it differ from third-party data? And how can it be leveraged to support smarter customer engagement?
Hosco helps job seekers in the hospitality industry connect with employers, show off their resumes, and sharpen their skills. Through its website and mobile app, Hosco adds a social spin to the hospitality recruitment scene. By energizing its onboarding and re-engagement campaigns with Braze, the company saw a 54% jump in click-to-open rates and 10,000 new job applications from users.