Major regulatory shifts and changes in consumer perception are transforming how brands think about and act on personal data. With new laws on the horizon or on the books in Germany and California, it’s more important than ever for brands to find ways to comply with these regulations without sacrificing the customer experience
This year’s Long-Term Relationships (LTR) conference, which will be held October 29–30, 2019, in New York City, explores the intersection of machine learning with human empathy, creativity, and intelligence when it comes to customer engagement. To kick off this year’s event, Braze is pleased to welcome award-winning entrepreneur, engineer, and tech evangelist Megan Smith as LTR 2019’s keynote speaker.
To help marketing, growth, and engagement teams see their work from a new perspective, Braze has partnered with Tom Fishburne, CEO and founder of Marketoonist, for a 10-part series of marketing-themed comics. This week, hear from Braze Cofounder and CEO Bill Magnuson on customer engagement’s missed connections.
We live in an era where Facebook knows you better than your mother. Yet marketers still struggle to collect and track data—let alone make meaningful decisions with it. So how can you know if your strategy is data-driven? Let’s start by looking at the types of data most marketers collect, and how it can improve your marketing efforts.