Major regulatory shifts and changes in consumer perception are transforming how brands think about and act on personal data. With new laws on the horizon or on the books in Germany and California, it’s more important than ever for brands to find ways to comply with these regulations without sacrificing the customer experience
Recent Articles
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What Is Customer Engagement, Anyway?
Before we can understand why customer engagement matters, we need to be clear on what we’re talking about when we talk about customer engagement. Let's dive in.
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Eight Rules for Effective SMS Marketing Compliance
Get an overview of key SMS laws, industry regulations, and guidelines to follow to ensure SMS marketing compliance when your brand sends text messages to customers.
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How Braze Employees Are Celebrating Black History Month
In honor of Black History Month, we sat down with members of the Black@Braze employee resource group (ERG) to hear their stories and learn a little more about what this month means to them, particularly this year. Let’s dive in.
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How to Keep Your Sanity While Assembling a Custom Marketing Tech Stack
Eventually, through trial and error...and some more error... Notable ended up with the right tools to reach the right outcomes and were able to empower our organizations to make big strides when it came to growth. In that spirit, let’s explore the essential lessons that they learned along the way.