As we evaluate additional ways AI can improve customer engagement, we’re zeroing in on key orchestration and optimization points within customer journeys where this technology can help move the needle for brands. In particular, we’re exploring ways that AI can aid human decision making by helping with key decision points.
Trillions of dollars are at stake for companies that fail to get customer experiences right. Customer engagement—specifically real-time customer engagement—is key to minimizing churn and increasing lifetime value. This is the last in our series on what’s important in today’s customer engagement landscape.
To play a symphony requires not only a collection of talented musicians playing a variety of instruments, but also requires all of them to work together in harmony to achieve a single goal: Bring beautiful music into the world. In marketing, the same is true for engagement channels working together to bring beautiful experiences to customers. Let’s jump into part two of our series on what’s important in today’s customer engagement landscape with Suite Symphony.