Human relationships are dynamic and ever-changing; your customer engagement strategy should be, too. With that in mind, let’s take a look at three things you should consider when your brand is looking to engage with audiences on a human level. For more, check out "Humanized Marketing: Connecting With Customers On A Personal Level" on Braze.com: https://bit.ly/33Z76LS
With their differing methodologies, strengths, and weaknesses, “push” and “pull” messaging might seem to be incompatible art forms. Research indicates, however, that they can play a complementary role in boosting customer engagement. What’s more, mastering the interplay between them can be key to true messaging mastery.