Braze support for the Looker Action Hub allows marketing, growth, and engagement teams to set up and tag users in Braze from within your Looker Instance. That makes it possible to act on datasets outside of Braze faster than ever before, speeding up time-to-action on your insights, bolstering data democratization, and leveraging modern data federation to support smarter, more data-driven customer engagement.
With their differing methodologies, strengths, and weaknesses, “push” and “pull” messaging might seem to be incompatible art forms. Research indicates, however, that they can play a complementary role in boosting customer engagement. What’s more, mastering the interplay between them can be key to true messaging mastery.
The period from Black Friday to Cyber Monday is a key annual moment for retailers, and for marketing teams looking to reach consumers with critical messaging. Doing so successfully requires a platform with stability, speed, and reliability. Here’s how Braze makes effective Black Friday messaging possible.