Consumers are primed for marketing outreach in the run-up to major events like Christmas or the World Cup. But marketers can see this sort of strong engagement outside of peak times by embracing true, year-round lifecycle marketing based around the key emotional moments that matter to each individual customer. From birthdays and weddings to the back to school and post-New Year’s periods, every day brings with it potential engagement opportunities as big as any holiday.

Interested in learning more about how to make the most of the emotional moments that matter to your customers throughout the year? Get the full Moments that Matter guide!