feature

The Emotional Moments that Drive Customer Engagement

From life-changing celebrations to the little moments in between, there are plenty of opportunities to connect with consumers all year long. Check out our infographic to discover how to drive customer engagement beyond the holidays.

Consumers are primed for marketing outreach in the run-up to major events like Christmas or the World Cup. But marketers can see this sort of strong engagement outside of peak times by embracing true, year-round lifecycle marketing based around the key emotional moments that matter to each individual customer. From birthdays and weddings to the back to school and post-New Year’s periods, every day brings with it potential engagement opportunities as big as any holiday.

Interested in learning more about how to make the most of the emotional moments that matter to your customers throughout the year? Get the full Moments that Matter guide!

more from braze magazine

Braze: A New Name. A New Leadership Position

by Todd Grennan September 19, 2017

Friday The 25th—Who Will Survive the Rise of GDPR?

by Rob Burkins March 01, 2018

What's PII, Anyway?

by Rob Burkins March 06, 2018

Time for Your Annual HIPAA Compliance Check-Up!

by Rob Burkins March 09, 2018

17 Things You Need to Know About GDPR

by Rob Burkins March 20, 2018

Make Security A Mindset

by Rob Burkins March 30, 2018

What can we help you find?

Recent Articles

See more Articles

feature

4 Ways to Prioritize Customers When Using Product Analytics

In order to build a great customer experience, you need to know how your customers interact with your products and brand. Check out what John Hurley, Product Marketing Director at Amplitude, has to say on the subject.

building braze

How Braze Tests Product Design at Scale with Maze

Here at Braze, usability is key. An important element of that is testing. It allows our product teams to test and validate the Braze product and its design, while also identifying potential flows, surfacing unbiased feedback, and uncovering new insights. Given that, let’s take a look at how our product team made use of Maze, a user testing platform.

feature

Collision 2020: Charting a New Path Forward in a Fast-Changing World

This year’s Collision Conference, which took place virtually from June 23–25, featured more than 32,000 attendees from 140+ countries, including VCs, researchers, athletes, musicians, founders, and titans of industry, all of them exploring the role of technology in a changing world. Here are some key themes from those conversations.

feature

Master Mobile Marketing in a Connected World, the GetYourGuide Way

With 2.3 billion people engaging with brands from their mobile devices, it should be pretty easy turn a few of them into customers, right? Not necessarily. Braze Evangelist Magith Noohukhan hosted a digital masterclass at OMR Festival in Hamburg, Germany, one of the world’s largest digital marketing and tech events. He spoke to Krzysztof Szymanski, Head of CRM at GetYourGuide, to find out what we should be doing to attract and retain the right attention—even when faced with a global pandemic.