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Email—it's the oldest digital messaging channel and still one of the most effective. But while email may date from the Nixon administration, the way that consumers respond to this channel (and the way thoughtful marketing growth, and engagement teams leverage email) is in a state of flux. Get up to speed with what matters now when it comes to email and customer engagement.

People like to talk about how old email is as a messaging channel, how it’s clunky and janky and overwhelming. Yes, email may be older than your average marketing manager, but it’s still an essential part of the way brands communicate with their customers.

Think about it: you checked your email today, didn’t you? (And you’ll probably check it, what, three or four more times before you go to bed?) The same goes for most people.

While email may date from the Nixon administration, the ways that smart marketing, growth, and engagement teams are using it to reach audiences across the customer lifecycle is anything but out of date. Let’s explore what brands need to know about email marketing right now—from deliverability to scale to cross-channel engagement, and beyond—from inside the inbox.

Todd Grennan

Todd Grennan is a New York-based writer and editor. When he's not writing about mobile marketing, customer retention and emerging technologies for Braze, you can find him trying to read his way through every Wikipedia article related to World War II.