Accurate, usable customer data is becoming harder to come by. The best way to understand your customers and deliver relevance is to ask customers directly for the data you want. With Wyng, you can easily build interactive digital experiences (product finder quizzes, preference centers, promotions, etc.) that engage customers at the right moments, collect their preferences and other zero-party data, and personalize in real time

When Wyng is combined with Braze’s powerful cross-channel marketing orchestration, your brand can leverage zero-party data for personalization via any of the channels that Braze supports. Wyng can also power a customer preference center, so customers can control the data and preferences (including communication preferences) they share with a brand.