Smartersends empower non-technical, distributed users, at scale, to create, schedule and deploy marketing messages via a simple-to-use, easy-to-master UI. At the same time, Smartersends give management guardrails and controls to enforce brand and legal compliance and improve visibility into their distributed marketing efforts by taking advantage of the data, delivery and reporting that resides within Braze.

SmarterSends brings a best-in-class distributed marketing platform that solves many workflow and compliance issues for new and existing Braze customers. SmarterSends drives increased revenue for Braze through a significant lift in message volume, as well as increasing customer retention.