Alloys Technology Partners
What is Loplat?
Loplat is the leading offline location-based tech company. We use the Wi-Fi fingerprint method, which is more accurate than GPS, to detect indoor and outdoor locations. We provide 700K POI data, real-time location-based marketing solutions, and foot traffic data. Customers can understand users' offline journey better with us.
How we work together
Loplat enables a customer to execute real-time location-based marketing to drive their users to the store through users' background tracking. Customers can use Braze and Loplat integration to send real-time location-triggered messages. Once users' visit records are accumulated, customers can send push notifications based on users' past visit records. When a customer's users visit the offline store, but don't make a purchase, Loplat can recognize those users and send this event to Braze to trigger a location-targeted message.
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