Built for retail from the beginning, Lexer is the leader in helping brands become customer-centric. Lexer’s Customer Data and Experience Platform helps brands to unlock their most vital business asset, customer data, putting it in the hands of marketers to inspire and enable the experiences that drive sales.

Lexer connects all your customer data sources, providing one view of the customer to fuel insights and marketing experiences that drive sales.
The partnership between Braze and Lexer enable retailers to seamlessly built data driven segments and activate them in-App, on domain and across email and SMS to power personalization and improve customer experience.