Ada acts as the brand interaction layer to help businesses automate 80%+ of simple, day-to-day inquiries as well as complex and personalized conversations, across the end-to-end customer journey.

When escalation to a human agent is needed, Ada bot intelligently routes the right customers to the right agent channels for instant support.

Using Braze API endpoints, Ada has created a codeless drag-and-drop Braze application within our builder interface that enables brands to push events and attributes collected within Ada’s chat to Braze user profiles.

Ada will also extend this application to enable brands to pull user profile data into Ada to create more personalized conversations based on attributes and segments.