Problem
Ahead of the official season launch, the National Basketball League wanted to reach superfans with exclusive opportunities to meet their new ambassador, Scottie Pippen. They also wanted to reach fans who weren’t currently opted into messaging. However, their traditional marketing efforts weren’t yielding results, and they needed to pivot quickly.
Strategy
With Braze Audience Sync, the NBL team was able to easily create effective audience segments in Braze and automatically sync them to Meta Ads Manager. From there, they were able to deliver relevant ads that engaged each unique audience.
Solution
The team achieved their two-fold goal of selling tickets and increasing opt-ins through their jersey contest. They were able to sell out every event, all while increasing the efficiency of their ad spend. They were also able to launch their campaign in record time and made impressive strides in audience growth.