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Inspiration in action

The Braze Inspiration Guide case study hub

Build on the Braze Inspiration Guide and its library of powerful customer engagement use cases by exploring how leading brands around the globe are working to bring these campaigns to life. In the Braze Inspiration Guide case study hub, we'll cover key use cases across Activation, Monetization, and Retention to help you reach your business goals.

a poster for braze inspiration guide with envelopes , a lightning bolt , and a bell

Activation use cases

Get new customers up and running quickly and effectively with these key use cases

How leading brands activate their customers


  • The image features the word "clipchamp" in bold, white letters on a purple background.
    Case Study3 min read

    Clipchamp Turned To Braze To Fight Churn And Boost Engagement 600%

  • Logo of OppFi on a blue background. The text "OppFi" is prominently displayed in white.
    Case Study3 min read

    OppFi Powers Successful Referral Campaign With Braze

  • An illustration featuring a smartphone displaying news articles, flanked by icons of a person and a document. The text "LA PRESSE" is prominently displayed below.
    Case Study5 min read

    La Presse Adds 139k New Subscribers in the First Month With Braze-Powered Reader Wall

  • A smartphone displaying a video featuring two people smiling, promoting ClassPass with a message about free classes. The screen includes a sponsored ad for fitness and wellness services.
    Case Study4 min read

    How ClassPass Uses Braze Audience Sync to Improve Paid Ad ROI and Save Time

  • A promotional image for HBO Max featuring a Champions League theme, with options to select a favorite player, including Messi and Neymar. The text encourages fans to stay updated on their favorite idol.
    Case Study3 min read

    HBO Max Creates Personalized Campaigns for Super Fans in Latin America with In-App Message Surveys from Braze

  • A mobile phone screen displays a travel advertisement for TUI, featuring a beach scene with people enjoying water activities. Notifications about room availability at La Pirogue are also visible.
    Case Study4 min read

    TUI Increases In-App Bookings and Purchases With Better Customer Journeys

  • A mobile phone screen displays a KFC rewards program advertisement, inviting users to join the Colonel's Club for exclusive deals and free chicken. The KFC logo is in the top right corner.
    Case Study5 min read

    How KFC Trinidad and Tobago Leverages Braze Canvas to Drive More Revenue

  • How Grubhub Revamped Their Onboarding Flow to Achieve an 836% Increase in ROI
    Case Study4 min read

    How Grubhub Revamped Their Onboarding Flow to Achieve an 836% Increase in ROI

  • A phone screen with tonies
    Case Study4 min read

    Tonies Increase Free-to-Paid Conversions YoY with Braze

Monetization use cases

Drive more subscriptions, additional purchases, or boost your upsells by leaning into these monetization use cases

How leading brands monetize their customers

Pro tips and templates for holiday campaign planning

  • A smartphone screen displaying a text message from sweetgreen with a promo code and a reminder about the Summer Corn Bowl. The message includes instructions to unsubscribe.
    Case Study2 min read

    sweetgreen Adds 10K New SMS Subscribers With Braze-Powered Promo Code Campaign

  • An illustration of a person holding a phone with a cityscape in the background, featuring cars and location markers. Text promotes renting cars through Uber Carshare.
    Case Study4 min read

    Uber Carshare Reduces Cart Abandonment and Boosts Engagement

  • A digital interface displaying various account options and features for the Hugosave app, including account limits and promotional offers. The design features colorful graphics and icons.
    Case Study4 min read

    Hugosave Captures New Users’ Attention with Data-Driven Engagement and Gamification

  • A promotional graphic for Snoonu encouraging users to collect flags for a chance to win QR prizes. It displays a list of countries and highlights the rewards for collecting flags.
    Case Study5 min read

    Snoonu Increased Revenue by 40% with a Gamified In-App Message Strategy

  • How Sonder Leveraged Braze to Transform the Member Experience and Drive Adoption
    Case Study5 min read

    How Sonder Leveraged Braze to Transform the Member Experience and Drive Adoption

  • an advertisement for kayo sports that says get $10 off per month for 2 months
    Case Study5 min read

    Kayo Sports leverages AI to create 1:1 messaging at scale, driving customer loyalty and lifetime value

  • an email from 24s.com shows a few pieces left
    Case Study4 min read

    24S boosts sales with AI-powered personalization

Retention use cases

Hold onto more customers longer and drive long-term loyalty by embracing these retention-focused customer engagement use cases

How leading brands retain their customers

  • A digital summary from Yonder showing a user's activity over the past six months, featuring images of travel and rewards. The message highlights savings on foreign exchange fees.
    Case Study3 min read

    Yonder Engages Customers and Demonstrates Value With Individualized, Data-Driven Braze Campaigns

  • a phone displays a message from rappi and whatsapp
    Case Study3 min read

    Rappi Reactivates Lapsed Users and Increases Purchases With WhatsApp

  • A promotional message for Dairy Queen's 85-cent Small Blizzard treat, celebrating the launch of the Blizzard in 1985. The image features a Blizzard cup and colorful decorations.
    Case Study3 min read

    American Dairy Queen Corporation Increases Revenue by 138% Within CRM Using $.85 BLIZZARD Treat Campaign

  • a phone with a screen from the Canva app
    Case Study5 min read

    Canva Uses Braze Catalogs to Create Personalized Messages That Drive New Feature Adoption

  • A mobile screen displaying a message from Blacklane introducing new badges for users. The message encourages users to earn badges for consistent performance and highlights the addition of new badges to the collection.
    Case Study4 min read

    Blacklane Boosts Loyalty With a Personalized Rewards Program

  • a phone screen that says share the meal on it
    Case Study7 min read

    ShareTheMeal Improves Fundraising Efforts by Connecting Donors to Causes Through Targeted In-App Videos

  • panera bread is offering a $ 2 off any new or enhanced menu item
    Case Study4 min read

    Panera Bread Leverages Braze to Drive Retention and Growth During Historic Menu Transformation

  • an advertisement for dutch bros says the stars have aligned aries
    Case Study3 min read

    Dutch Bros Delights Fans with a Gamified Year-End Celebration

  • a phone screen with a luxuryescapes logo on it
    Case Study5 min read

    Luxury Escapes Exceeds Membership Goal By 1.4X for LuxPlus+ With Personalized Messaging

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