The American Cancer Society uses personalized, emoji-full, mission-aligned messages to drive stronger engagement and fundraising

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34%

INCREASE IN FUNDRAISING OVER ESTIMATE IN ONE SINGLE CAMPAIGN.

ACS uses Braze to uphold its promises of transparency. Their messaging informs donors exactly where funds are going, revealing the life-saving impact of their donations.

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50%

OF RECIPIENTS STARTED SESSIONS 3 DAYS INTO A CAMPAIGN.

ACS uses Braze to inspire donations during prime fundraising periods. Donor targeting is scheduled on National Cancer Survivors Day and days preceding Relay for Life.

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30%

OPEN RATE DURING A PUSH CAMPAIGN.

ACS uses Braze to create personalized messaging that includes everything from first names to amounts raised. These emoji-filled sentiments quickly become paths to continued engagement.

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