How Meetup Makes Users Part of the Conversation
When it comes to brand notifications, we know there are a few different types—there’s transactional messages (think purchase confirmations, password reset notifications, etc.), there are
Priming for Success the ThredUp Way
One ugly thing about push notifications? Around half of customers (seriously, about 40% of Android users and and 60% of iPhone users) will opt out
Want to Make the Most Of Web Push? You’d Better Do This First
It’s been a long time since anybody thought of the web as an emerging platform—more than twenty years, give or take. But while the web
Worth A Thousand Words: A Masterclass in Cross-Channel Rich Content
Dear reader: This blog post is vintage Appboy. We invite you to enjoy the wisdom of our former selves—and then for more information, check out
This is How You Get App Users to Refer Their Friends
Dear reader: This blog post made its original debut in Appboy’s Relate Magazine. Pocket its pearls of wisdom, and then for more information, check out
Vivid, Personalized Email, the Jukely Way
Personalization is powerful—and one of the central keys to building strong, sustainable customer relationships in today’s mobile-first world. But for a lot of brands, personalizing
5 Brands Sending Fourth of July Messages Worth Celebrating
Ah, Independence Day—that annual excuse to bust out your grill, watch pyrotechnic experts practice their craft, and dress in an excessively patriotic fashion. It’s also
How Urban Outfitters Drives Event Attendance Using Cross-Channel Messaging
Sometimes, what makes a campaign great isn’t the messages within it, but the way they work together to give customers a seamless, engaging flow that’s
How Pandora Made Doves Cry (Okay, Not Really) with Multichannel Messaging
It’s always important to be able to reach your audience. A no-brainer, right? After all, a discount that none of your customers know about is
How Meetup Uses Email to Mobilize Users
For companies, taking a political stand comes with risks. While sometimes expressing a political view in your brand’s public statements or marketing can lead customers