Braze 427° Innovation Lab
Your Creative Journey Starts Here
At 427° Celsius, metals melt and transform. 427° is not just a temperature, it’s a threshold before transformation. Here at Braze, the 427° Innovation Lab is where we conduct bold experiments in data and creative alchemy to forge something extraordinary in customer engagement. Join us as we spark new, unexpected ways to deliver your brand’s promise and build unbreakable bonds with customers in today’s dynamic landscape.
What is the 427° Innovation Lab
Technology and creativity should be friends, not frenemies.
For far too long, there’s been a misconception that creativity and performance are at odds with one another. But research from WARC and Cannes Lions tells us otherwise, showing that the best brands drive customer acquisition, engagement, loyalty, and retention by leveraging award-winning, data-driven creative campaigns.
To meet the growing demand for creative customer experiences and to help brands bring great ideas to life through technology, Braze launched the 427° Innovation Lab on April 27, 2023.
427° Core Beliefs
What We Stand For. What We Build On.
Technology shouldn’t limit imagination—it should amplify it.
Numbers mean nothing if they don’t spark emotion and action.
Great marketing happens at the melting point—not in silos.
When everyone has the same access to the same data, AI, and algorithms, action separates the leaders from the laggards.
