Brilliance Is Just the Beginning

For far too long, there’s been a misconception that creativity and performance are at odds with one another. But research from WARC and Cannes Lions tells us otherwise, showing that the best brands drive customer acquisition, engagement, loyalty, and retention by leveraging award-winning, data-driven creative campaigns.

To meet the growing demand for creative customer experiences and to help brands bring great ideas to life through technology, Braze launched the 427° Innovation Lab on April 27, 2023.

427° is literally the point at which metal melts and two seemingly impenetrable, totally disjointed objects form something greater than the sum of its parts.

At Braze, 427° is the place where technology is fused with creativity to create the impossibly awesome and forge unbreakable bonds between brands and fans.

427° Beliefs

🤝 Technology and creativity should be friends

🙅‍♀️ Data teams and creative teams should not be siloed

💰 Long-term branding and short-term sales are not mutually exclusive

🌟 Data can move product, but it can also move people

Melting Points: Where Creativity Meets Technology

We're proud to kick off the launch of our 427° Innovation Lab with a showcase of some of our favorite ideas across a variety of industries. Use these ideas as inspiration, thought starters, and/or ways to evolve your thinking about how to get the most from Braze. Or heck, go ahead and steal them. That's what they're there for.

Braze Learning has compiled a playlist with key concepts that power creative campaigns.

Partner With Us

  • Revive a dead idea

  • Grow an existing idea

  • Create a new idea

  • Build on one of our ideas

Contact your Braze account manager or CSM if you’re interested in learning more about the 427° Innovation Lab.