The impact of COVID-19 has caused the healthcare industry to change more in the last three months than it has in the past 50 years. This abrupt transition has increased challenges in patient engagement forcing marketers to adapt in unprecedented ways and to respond to huge shifts in patient behavior all while reacting to daily policy changes.
This pandemic has accelerated the adoption and demand for virtual consultations and telehealth visits as patients need diagnosis, treatments, symptom management and other telehealth services to manage their chronic conditions now more than ever. To meet that challenge, marketers need to leverage evidence-based research coupled with best-of breed technologies to dramatically improve everyone's access to affordable care.
In this webinar, Nichiketa Choudhary, Director of Product, Patient Experience at Virta Health and Jory Courtney, Account Executive at Braze explore strategies on adapting patient engagement and discuss Virta Health’s learnings from swiftly adjusting to a COVID-19 world, including how Virta responded, adapted and what measures they took to understand each patient's circumstance and provide the right communications to maintain effective patient treatment.
Fill out the form to access this on-demand webinar and learn:
- Be evidence-based when there is limited evidence
- Understand changes to patient segments
- Adopt a compassionate vs. clinical tone when engaging with patients
- Meet patients where they are
Today’s top global brands are sending tens of billions of messages per month to over 3 billion monthly active users (MAU) with Braze.