A Marketer’s Guide to APIs

Watch On-Demand


Allan Heo
Senior Customer Success Manager, Global SMB at Braze
Tyeler Ramey
Lifecycle Marketing Lead at Neighbor

APIs can unlock compelling use-cases that take automation, personalization, and data efficiencies to new heights. But many marketers find themselves intimidated by APIs, or at least unsure how they can use them, given their technical nature.

At this webinar, we’re breaking down the what, why, and how of APIs. We’ll explore use-cases like:

  • API campaigns
  • API-triggered campaigns
  • Connected Content
  • Admin functions
  • Other “hacks”

Plus, storage marketplace startup Neighbor will share their own examples of API use-cases they’ve implemented in Braze.


Today’s top global brands are sending tens of billions of messages per month to over 5.5+ billion monthly active users (MAU) with Braze.