Recently at Appboy: GIF Support, KPI Formulas, and More [Product Update]

Have you been looking for something to spice up your latest campaign? Something simple and funny and …. animated? Well, we’ve got some great news for you–Appboy now supports the use of animated GIFs in both in-app messages and News Feed Cards!

We’re this excited about it.

“We’ve had partial support for GIFs for a while,” Niki Castle, one of the software engineers who built this feature, explained. “But since the format’s so popular, it made sense to give our clients the ability to easily add GIFs to their messages right from the Appboy dashboard.”

(Curious about how to use GIFs in your campaigns? Check out our new holiday GIF guide!)

GIF support isn’t the only thing we’ve been working on. Some of the most recent updates to the Appboy platform include:

Campaign Total Revenue

With this new feature, marketers now have the ability to track all the revenue generated by each campaign they send–right from the Appboy dashboard’s campaign analytics page.

KPI Formulas

To help our clients get even more value from their analytics, we’ve made it possible to create custom formulas by using statistics from the dashboard’s app usage, revenue, and custom events pages and dividing them by MAU, DAU, and segment size. Clients can now normalize custom event counts by segment and view metrics by segment, as seen below. View our essential mobile app metrics formulas guide for more KPI calculations.

Ad Hoc Campaign Targeting and Adding Multiple Full Segments

These new features make it possible for marketers to add more than one whole segment to a given campaign and to target users within the campaign creation process on an ad hoc basis. You can now connect two segments with an AND filter in the dashboard, making it possible, for instance, to target customers who are in both your big spenders segment and a segment of customers who abandoned a cart in the last seven days. That means it’s no longer necessary to create dozens of highly specialized audience segments that are intended to send only a single campaign.

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