Feature Flags
Personalized product experiences start with smarter feature innovation
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![](https://braze.imgix.net/production/misc/Image-2_450x450_Featured-Flags-Launch-new-features-quickly-and-safely.png?auto=compress%2Cformat&fit=clip&q=90&w=377&s=451fbb99467595fce474e94e2f110e13)
Protect Your Reputation
Better protect the customer experience in your app or website by using Feature Flags to aid in safely and gradually rolling out new functionality.
![](https://braze.imgix.net/production/misc/Image-3_-450x450_Featured-Flags-Personalize-in-product-experiences.png?auto=compress%2Cformat&fit=clip&q=90&w=377&s=da9a4345a3535f205af65b0f61ff878c)
Personalize the In-Product Experience
Designed to boost engagement, and conversions by building tailored digital experiences for specific audiences, like premium features for members of a loyalty program.
![](https://braze.imgix.net/production/misc/Image-4_450x450_Featured-Flags-Run-agile-product-experiments.png?auto=compress%2Cformat&fit=clip&q=90&w=377&s=38c6198114a969ed95d7cdfaa8697a27)
Run Agile Experiments
Continuously optimize customer experiences in the app or website with robust A/B testing capabilities and rapid customer insights.
![](https://braze.imgix.net/production/misc/Image-5_-450x450_Featured-Flags-Coordinate-feature-launch-messaging.png?auto=compress%2Cformat&fit=clip&q=90&w=377&s=c2570dfda8f6bf692cf832cf2980e0b9)
Coordinate Feature Launch Messaging
Seamlessly orchestrate your app or website feature releases and relevant customer messaging in Braze Canvas Flow.