Feature Flags
Personalized product experiences start with smarter feature innovation
Protect Your Reputation
Better protect the customer experience in your app or website by using Feature Flags to aid in safely and gradually rolling out new functionality.
Personalize the In-Product Experience
Designed to boost engagement, and conversions by building tailored digital experiences for specific audiences, like premium features for members of a loyalty program.
Run Agile Experiments
Continuously optimize customer experiences in the app or website with robust A/B testing capabilities and rapid customer insights.
Coordinate Feature Launch Messaging
Seamlessly orchestrate your app or website feature releases and relevant customer messaging in Braze Canvas Flow.
Why use Feature Flags in Braze?
Everything is all in one place.
Bring cross-functional workflows together in a shared interface.
Do it in real time.
Trigger product experiences from message engagement, and vice versa.
They’re easy to use.
Leverage existing CRM data and tools to bring your ideas to life faster.
Fully optimize your efforts.
Refine your experiments and gain insights faster with robust A/B testing.
