Security Issue

Customer/brand relationships are built upon trust. Customers trust that brands will keep their data safe and private—and they trust them to use that data responsibly in turn. To earn that trust, brands need three essential things: a security philosophy, a plan to identify and address security needs and a clear roadmap.

Modern life is creating a flood of information. In fact, 16 trillion gigabytes of data were created in 2016 alone, and that number is expected to rise tenfold by 2025. Mobile devices allow brands to gather more nuanced customer data than ever before, providing actionable insights into what people value and how they engage—the kind of insights that strong customer relationships are built upon.

But these relationships are also built upon trust. Customers trust that brands will keep their data safe and private—and they trust them to use that data responsibly in turn. To earn that trust, brands need three essential things: a security philosophy, a plan to identify and address security needs and a clear roadmap.

Putting privacy and security at the core of your business

Keeping data private means being vigilant about managing access to information, and ensuring that you always understand where data is coming from, as well as understanding when it can and can’t be used. That’s much easier to accomplish if you emphasize data privacy and security across your organization from the start.

In turn, strong security requires a smart development process. If your company is pushing out code that is not being adequately reviewed, it is a security risk on par to a lack of traditional safeguards, such as firewalls and virus protection.

Demonstrating a commitment to security and privacy

Securing your data is essential, but it’s just as important to demonstrate your data security capabilities to customers and partners. Brands could consider putting together a security attestation roadmap featuring some of these common certifications and actions:

Some of these steps can be accomplished in a matter of weeks, but others, such as the SOC 2 examination, can take more than 18 months from start to finish. The SOC 2 certification is the gold standard, as it touches on every element of security from physical infrastructure to software safeguards, as well as the procedures a company has in place for those with access to its systems.

It’s a major investment in time and resources, but a necessary investment all the same. By finding the certifications that are vital for your business and investing in expert legal and security guidance, brands can improve on data privacy and security while showcasing a commitment to data protection.

How to embrace a privacy and security practice

To ensure you are focusing your efforts, take a holistic view of the organization and use that understanding to complete a security risk assessment. For digital security, embrace traditional measures like firewalls, encryption and virus scanners, in addition to two-factor authorization and IP whitelisting, to prevent unauthorized access.

However, digital security isn’t just about keeping data safe from outside intruders—it also means using things like role and permission management to ensure that only the right members of your team have access to that data. Physical security matters, too. You can have world-class cybersecurity protections, but if you don’t secure your company’s physical assets by installing security cameras, requiring ID badges, maintaining maintenance logs and making sure that guests can’t just roam around your offices unescorted, you’re not really securing your data.

Security isn’t just about safeguards; policies and processes matter too. Role-based permissioning can’t work effectively, for instance, without a process for terminating access when employees leave the company. In addition, if your brand shares customer data with technical partners, you need to fully understand their security measures.

Privacy and security is a journey

Security doesn’t stand still. Technology keeps shifting, new threats continue to crop up, and last year’s secure system may suffer from previously unknown vulnerabilities today. Stay ahead by making security and privacy a priority every day by instituting strong processes, staying alert to the changing security landscape and choosing partners with the same mindset.

Want to dig a little deeper? Check out #NoFilter: Braze on Security.

This article originally appeared on Digiday.

Jon Hyman

Jon oversees the technical operations and engineering team at Braze and feels strongly that the best movie ever made is a toss-up between Young Frankenstein and Blazing Saddles.