Before Pizza Hut switched to Braze, they had a strong but somewhat inflexible email and SMS program. Their existing platform did not have native mobile channels nor a single view of cross-channel customer communications. Getting relevant data into the system to execute on was complex and slow.
Within months of migrating to Braze, Pizza Hut launched a proprietary multi-armed bandit (MAB) machine learning multivariate test. These algorithms allowed them to test and optimize their email strategy in real time.
The MAB executions drove a 30% lift in transactions, a 21% lift in revenue, and a 10% lift in profit vs. the standard email program.