How Ibotta Uses Smart Testing to Engage New Users

“Braze has really allowed us to scale our communications program and focus on the user. We can now create a more personalized experience with engaging content that is meaningful to where they’re at in their customer journey at any given time.”

Maddie Groves, Associate Marketing Director

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107%

boost in new user activation from an onboarding campaign.

Ibotta uses triggered messaging to personalize and enhance their customer experiences. Their onboarding flow, for example, meets customers with rich, relevant messaging from day one.

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4 Billion

touchpoints per year

By seeing the entire customer journey in one tool, Ibotta is able to create an ever-evolving multi-step communication strategy that is hyper-personalized and hyper-targeted, even as they scaled up to 4 billion (yes, with a “B”) touchpoints a year.

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43%

increase in message open rates from a single campaign.

Nothing in your campaign should feel random. Ibotta protects against this by setting exception events. That way, an everyday user won't receive a first-timer reward.

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97

email variants tested in a given launch.

Look, no hands! Ibotta iterates as they go. They use Braze to stay in the moment and simultaneously optimize visuals, timing, and other campaign variants.

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