BrazeAI Decisioning Studio™

Put AI decisioning behind every marketing move

BrazeAI Decisioning Studio™ helps marketers reach true, 1:1 personalization at scale—whether or not you use the Braze Customer Engagement Platform.

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BrazeAI Decisioning Studio™

AI decisioning agents find the optimal action for each customer

Intelligence

Optimize what matters with AI decisioning

Always-on experimentation

AI decisioning agents run continuous, autonomous tests to hit your most important KPIs.

Outcomes over clicks

Don’t settle for top-of-funnel metrics; optimize for bottom-line impact and track uplift vs. random control, holdout, or business-as-usual to prove ROI.

Human support, always on

Our AI Success team monitors and fine-tunes to keep your agents consistently effective.

Brinks Home logo

“As a CEO, I can’t live with black box marketing. I need to actually measure impact. BrazeAI Decisioning Studio™ allows us to do that, really really quickly."

William Niles
CEO, Brinks Home
A dashboard showing performance metrics: Revenue +25%, Profit +40%, Conversions +48%, CLV +35%. A line graph illustrates BrazeAI Decisioning Studio's revenue growth significantly surpassing a control group from June to December.

Context

Plug data into anything, power up everything

Works with any data

Customizable AI decisioning agents work with any warehouse or CDP—including all your first-party, custom, and industry-specific signals.

Personalizes deeply

Apply hundreds of customer characteristics to deliver 1:1 decisions, with agents learning continuously—even when data is limited or imperfect.

Expert help, built in

Our Field Data Scientists make your data AI-ready with custom engineering and hands-on support.

Liberty Latin America logo

“We are seeing 30% of additional conversion value. BrazeAI Decisioning Studio™ has proven to provide millions of dollars in customer lifetime value.”

Mauricio Romero
Sr. Director AI & Advanced Analytics, Liberty Latin America
A diagram of BrazeAI Decisioning Studio using various data inputs to deliver personalized offers to three different customer profiles.

FAQs

What is AI decisioning in marketing?
How is AI decisioning different from A/B testing or traditional rules-based journeys?
Do AI decisioning agents use customer segments?
What outcomes can AI decisioning drive for my brand?
How do I maintain control over AI-driven decisions?
What marketing channels can BrazeAI Decisioning Studio™ optimize?
Do I need to use the Braze Customer Engagement Platform to activate the AI agents’ decisions?

Start personalizing 1:1, at scale with AI decisioning

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