BrazeAI Decisioning Studio™
BrazeAI Decisioning Studio™ helps marketers reach true, 1:1 personalization at scale—whether or not you use the Braze Customer Engagement Platform.

Intelligence
Optimize what matters with AI decisioning
AI decisioning agents run continuous, autonomous tests to hit your most important KPIs.
Don’t settle for top-of-funnel metrics; optimize for bottom-line impact and track uplift vs. random control, holdout, or business-as-usual to prove ROI.
Our AI Success team monitors and fine-tunes to keep your agents consistently effective.
“As a CEO, I can’t live with black box marketing. I need to actually measure impact. BrazeAI Decisioning Studio™ allows us to do that, really really quickly."

Context
Plug data into anything, power up everything
Customizable AI decisioning agents work with any warehouse or CDP—including all your first-party, custom, and industry-specific signals.
Apply hundreds of customer characteristics to deliver 1:1 decisions, with agents learning continuously—even when data is limited or imperfect.
Our Field Data Scientists make your data AI-ready with custom engineering and hands-on support.
“We are seeing 30% of additional conversion value. BrazeAI Decisioning Studio™ has proven to provide millions of dollars in customer lifetime value.”
